You Must Know this About Web Content Benefits
Web Content Benefits are How Valuable?
When considering how web content benefits will ultimately affect your company, it’s first helpful to consider a statistic. As of 2014, over 3 billion of the world’s population has internet access. That is a staggering number, over half the people living on Earth! And it only will rise.
Knowing that statistic, there is no reason (excuse) why your business website can’t attract tons of potential buyers, regardless of your industry and target market. Your target market is out there already, waiting for you to join the conversation.
Blogging will help you do so, and build awareness for your brand. How?
Web content is forever.
When you build your website with high-quality web content, it’s similar to a diamond…it lasts forever. Users can access your informative posts 24/7, even as you sleep potential customers are accessing the well of knowledge and entertainment that is your blog.
Unlike temporary ads, which disappear the moment you stop writing checks, with web content you’ll be attracting traffic to your website for years to come. In other words, ever green, authoritative content never loses its shine. And consumers are far more likely to trust the marketing done through a blog vs that done via advertising, like Google AdWords.
Great posts show your smarts.
A professionally written blog highlights you as a thought leader in your industry, and your business as the go-to resource for expert services and products.
Who would you rather do business with – a business with a 4-page website that provides such pressing details as their address and business hours, along with a boring summary about how the business was named after the founder’s grandmother who came via steamship from Denmark in 1948?
Or instead a business that caters to your hunger for more insightful information?
Your readers crave fantastic web content.
Consumers who are online are always looking forward to the next solution. It could be a clogged sink, their dog just ate something she shouldn’t or their kidneys hurt, the first thing they do is jump onto Google, Bing or one of the many other search engines and search for educational web content that can help them solve the problem.
When they have questions about your industry, you’ll be right there on the 1st page of Google results, a beacon of curiosity-quenching data and entertaining blog posts. Your potential customers want to check out your blog, and it’s your job to deliver with professionally written content.
Web content benefits are starting to become more clear…
Business blogging builds loyalty.
A blog post should be thoughtful, professional, and, preferably, created by a content creator with proven skills to help you connect with your audience. Speak to them, and they will listen. Keep your comments section open so users can leave comments and questions, and respond frequently. Your blog comments can become a community of users who repeatedly return to your newest posts to participate in discussions.
Regular content puts (and keeps) your business on the digital map.
Each time you add a new blog post to your website, you prove to search engines that your site is an active, updated source of content.
While 2-3 percent keyword density for SEO is a thing of the past, well-researched, genuinely inspired content will naturally help your website rank highly in search engines.
Business services sites obtain about 73 percent of their web traffic from search engines – so if you’re looking to get more traffic to your business online, you should definitely aim to rank highly in as many relevant Google result pages as you can. Regular blog posts make this possible.
You understand the need for great content. Now what?
The problem that now arises for almost every single company is that there is no one internally who can handle this time-consuming task. As the business owner or manager, you may not have the time, desire, or online experience and skills to write for yourself.
In fact, it is *quite rare that I work with a business that can stick to a publishing schedule after their website has been built or my project with them is completed in whatever fashion. Why? Your people are busy…doing their jobs!…and again this is a time consuming task that takes some expertise to do efficiently.
But web content benefits are WAY too large to leave behind.
That’s where I come in. I’m an MBA-level writer with 18 years of experience, and have written for every type of client you can imagine: large and small, B2B and B2C, in a huge range of industries and fields.
It’s my job to efficiently pull whatever information I need to out of you and your staff, and conduct expert research online to fill in the blanks – then craft a story or narrative that is best suited for the medium and your brand.
I’d love to talk with you more about company blogging, and how affordable it is to work with me to connect with your awaiting audience.
You can call me at: (314) 494-3494 or shoot me an email at: firstname.lastname@example.org
Jim Haynes | Owner, Best Online Writer