Outsourcing Your Content Marketing – Pros and Cons
What is the best approach to content marketing?
To have the maximum amount of success with content marketing online, you should be publishing materials for your website viewers to digest on an ongoing basis.
I recently talked about my dislike of the term “content” used in the new vogue terminology of “content marketing” that has become so pervasive. But this isn’t because I resist what the term represents, I’ve just always the felt the content seems to imply a one size fits all type of product.
But in referring to web content here, this might be in the form of a weekly blog, new pages that feature all the various products and services that you offer, updates to your homepage, new online “specials”, and lots of other potential ideas.
To have the most impact, the best content developers have 3 critical skills:
- Writing – do you enjoy writing, and have the ability to efficiently do so while sharing the proper message?
- Domain expertise – are you an expert in the subject you’re writing about?
- Networking skills – do you know how to promote effectively?
The Writing aspect is pretty self-explanatory. Some folks are simply much better writers than others. Or perhaps two people are of equal skill, but one enjoys writing and the other compares it to a trip to the dentist.
Domain Expertise is important, but you shouldn’t discount the ability of a high-quality researcher learning what they need to know to effectively communicate at least the basics of your field or industry.
Taking time to educate your writer on the finer details and the personal insight you want to share can make this arrangement work quite well regarding the knowledge needed to write for your audience in all but the most technical or precise fields or industries.
Networking Skills in this case can refer to the technical ability to post items correctly online, following SEO (search engine optimization) rules, sharing them via social media and through other avenues to gain the most visibility for your website.
Finding someone on your team with all three of these skills, and most importantly the time needed to utilize them, can be a challenge for most businesses. One con that you will sometimes see is a writer without the skills set needed to do the research required to write knowledgeably about your industry or field. Thankfully that is no concern at Best Online Writer!
That’s where we typically come in, because clients can’t keep current with anything even resembling a publishing calendar.
Please give me a call to learn more Best Online Writer and how we can work together to achieve your company’s goals at: (314) 494-3494 or contact me via email at: email@example.com.
I look forward to talking with you about your web content and ways that you can affordably – and effectively – promote your business online.
Jim Haynes | Owner, Best Online Writer